In the heart of Kewaskum, Wisconsin, a small Dairy Queen restaurant has caught the attention of the online community. What’s all the buzz about? A sign proudly displayed on its front window proclaiming its “political incorrectness.” But what does this really mean? Let’s dive in and find out.

The sign, adorned with cheerful holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America,” serves as a beautiful tribute to the traditions cherished by many in the local community. It’s a way for the restaurant to embrace the values and festive spirit that bring joy to the town. But the sign doesn’t stop there; it also demonstrates the owner’s gratitude and appreciation for veterans by offering them complimentary sundaes as a small token of thanks for their service.

The owner of this Dairy Queen, Kevin Scheunemann, shares that the sign was placed almost four years ago to be transparent about the establishment’s commitment to serving God and the country. It was actually in response to a customer complaint about Christian music being played in the restaurant. Since then, the sign has caused no further issues and has been embraced by the community.

Recently, a tourist from Oregon posted a picture of the sign on social media, expressing concerns about its supposed exclusivity. The post attracted a lot of attention before eventually being taken down. While some individuals supported the message on the sign, others took offense and voiced their opinions. However, local business owners rallied around Scheunemann, defending his decision and reminding everyone that customers are free to choose whether or not to dine at his establishment based on their personal beliefs.

It’s important to note that Dairy Queen, as a company, has made it clear that Scheunemann’s approach is not endorsed by them. In their official statement, they emphasize that all franchisees and staff members are bound to treat customers with respect and decency, regardless of their religious beliefs. This clarification sets the record straight, ensuring that no one feels excluded when visiting any other Dairy Queen location.

For the residents of Kewaskum, the sign is a representation of the owner’s personal beliefs, which have been readily accepted by the community. Regardless of whether one agrees with the message displayed or not, it serves as a reminder that we all hold different traditions and beliefs. It is the diversity of the people within a community that make it vibrant and unique.