Why I Said Toaster: A Story About Showing Up Anyway

I came for an interview at a big company, even though I didn’t have much experience. They asked me, “If you were a kitchen appliance, what would you be?” I blurted out, “A toaster.” Totally random. I was shocked when they actually hired me. Later I found out the CEO’s favorite saying was: “Be the toaster—consistent, reliable, and just a little bit warm.”

I didn’t know that when I said it. I’d just panicked and gone with the first appliance that came to mind. I didn’t even own a toaster at the time. But I smiled like I meant it, and maybe that’s what sold it.

The job was for a marketing assistant role at a mid-sized tech company that had just been bought out by a bigger one. Everything was changing, and they needed people who weren’t stuck in their ways. That’s what my new manager, Diana, told me on the first day.

“You’re fresh. That’s good,” she said, while handing me a laptop that looked older than me. “No bad habits to unlearn.”

The first few weeks were rough. Everyone else seemed to already know what they were doing. There was Chris, the guy who always had charts ready even before meetings were scheduled. There was Renée, who typed like she was chasing the keyboard, but somehow never made a mistake. And then there was me—googling terms during meetings and trying not to look like I was drowning.

But I showed up every day. On time. I stayed late when I needed to. Asked questions even if I thought they were dumb. And slowly, something started to shift.

One day, Diana called me into her office. I thought I was getting fired.

“Hey,” she said, sipping her coffee. “Did you make this?”

She turned her monitor toward me. It was a presentation I had helped design late one night after Chris’s version had crashed. I hadn’t told anyone I redid it—I just uploaded it to the shared folder in case they needed it.

“Yeah,” I said, heart in my throat. “Sorry if I overstepped. I just—”

She waved a hand. “No. You didn’t overstep. You saved us. This is clean. It’s clear. It’s good.

That was the first time someone told me I was good at something in that job.

From then on, I started getting pulled into more meetings. I wasn’t just taking notes anymore—I was presenting ideas. Some got shot down, sure. But some actually stuck.

Then came the real turning point.

Our company was launching a new product, and the higher-ups wanted a fresh campaign. Everyone was pitching bold, shiny ideas—celebrity endorsements, viral ads, stuff that cost more than our entire department’s annual budget.

I didn’t speak during the first brainstorming session. I just listened. Then, after the meeting, I stayed behind and showed Diana a rough sketch of an idea I had. It wasn’t flashy. It was a series of short, simple videos showing how real people used our product in everyday life.

“No filters, no actors,” I said. “Just… people.”

She stared at it for a long time.

“This… might actually work.”

Two weeks later, my idea was picked as the official campaign.

I got a little bonus, which felt like a fortune at the time. But more than that, people started calling me by my name, not just “the new kid” or “the toaster guy.”

I wish I could say it was all uphill from there. It wasn’t.

About a year in, Diana left. Took a bigger role at a different company. I was happy for her, but when she left, the tone changed.

Her replacement, Malik, was sharp but cold. Efficiency above everything. He didn’t care about story—just numbers.

Within a month, half the team was restructured. Some people got promoted. Some were let go. I stayed, but my role shifted.

I wasn’t in meetings anymore. I was back to taking notes.

It stung.

One Friday afternoon, after another long day of doing tasks that felt like busywork, I stayed late again. Not because I had to, but because I didn’t want to go home feeling like I was disappearing.

Chris was still there, working on a deck.

“I remember when you were the toaster guy,” he said, not looking up from his screen.

“I still am,” I joked, half-heartedly.

He paused. “You know, Diana didn’t pick your campaign because it was safe. She picked it because it was honest. Don’t let them make you forget that.”

That stayed with me.

So the next week, I started building something new on my own time. A proposal for an internal newsletter that actually told the stories behind our projects. Not just what we launched—but why. Who worked on it. What problems it solved. What it meant to our customers.

I didn’t ask permission. I just made a demo.

When I sent it to Malik, he didn’t respond for two days. I figured he hated it.

Then, out of nowhere, he replied: “Let’s test it. Once a month. You’ll own it.”

It wasn’t flashy. But it was something I cared about.

I interviewed the engineers who never got credit. The support team who handled the toughest calls. Even the cleaning staff, who worked through holidays so the office stayed open.

The first issue went out to little fanfare. The second one got a few replies. By the third, people were stopping me in the hallway, saying, “I didn’t know that about Linda from logistics,” or “That story about Miguel made me tear up.”

For the first time in a long while, I felt seen again. And so did the people I wrote about.

Then came the twist.

A few months later, Malik pulled me into his office. I thought something was wrong again.

“I’m leaving,” he said. “Took a position overseas.”

“Oh,” I said. “Congratulations.”

He nodded. Then, to my surprise, added, “You should apply for my role.”

I laughed. Thought he was joking.

“I’m serious,” he said. “You’ve been quietly leading for a while now. People respect you. And you see value where others miss it. That’s rare.”

I went home and stared at the ceiling for hours.

Apply for his job? Me?

But I did.

The interview process was grueling. Three rounds. Panels. Presentations. But I leaned into what I knew. I wasn’t the flashiest. I wasn’t the loudest. But I was consistent. Reliable. Warm.

A toaster.

They offered me the role.

I became the youngest department head in the company’s history. And the first one without a fancy degree or a decade of experience behind them.

I didn’t forget where I started.

I kept the newsletter going. I hired interns who reminded me of myself. I listened more than I spoke. And when someone said something random in an interview, I looked for the meaning behind it, not just the polish on top.

One day, I walked past the breakroom and saw a group of new hires gathered around, laughing. Someone had asked, “If you were a kitchen appliance…”

I smiled.

Sometimes the best things in life happen because you show up, say something weird, and mean it—really mean it.

Years later, I ran into Diana at a conference.

She hugged me and said, “You’re still the toaster?”

I nodded. “Still trying to be.”

She laughed. “Good. World needs more of those.”

Here’s the thing.

I wasn’t the smartest person in the room. I wasn’t the most talented. But I showed up. I tried. I cared. And slowly, people noticed.

That’s the lesson I hold onto—and the one I hope you take from this.

You don’t have to have all the answers.

Just show up. Be honest. Be consistent. And care.

Eventually, that matters more than you think.

If this story made you smile, think, or remember someone like “the toaster” in your life, hit that like button. Share it with a friend who needs a reminder that they do matter, even if they feel invisible right now.

You never know what doors might open… just because you dared to show up and be exactly who you are.